Three-Headed Monster

Where are we now?

When and from where did the Three-Headed Monster arrive in our society?

What is disturbing about our three-headed society? What are we tolerating?

The 20th and 21st century has brought capitalism, communism, and democratic philosophies. Even within these philosophies, there is a tyrannical dictatorship in some parts of the world. In fact, capitalism and communism are power-hungry systems that force people to become consumers surviving from hand to mouth with a few thriving, middle-class individuals and even fewer becoming more insanely rich and powerful than anyone can imagine. Our society respectfully admires these individuals and for good reason:

  • Bill Gates, who founded Microsoft from his garage.
  • Sergey Brin and Larry Page founded Google, which we use almost every day. Google is worth, give and take the ups and downs, $120 billion; now halve that between the co-founders. Alphabet, Google’s, and YouTube’s parent company which also looks after other projects are worth over $600 billion.
  • The market capitalization of Facebook is $658 billion; it dropped in 2020 by $10 billion. Mark Zuckerberg, Facebook’s founder, has a net worth of $55 billion, give or take ten billion US dollars. Facebook is the largest social media company and owns Instagram, Messenger, and WhatsApp. BlackRock is one of the shareholders in Facebook and is valued at $6 trillion.
  • Jeff Bezos, the founder of Amazon, is the richest man in the world in 2020 – personally worth $74 billion (Amazon worth $1.4 trillion US). He spends most of his money on his Gulfstream jet and his Space exploration company, Blue Origin. Bezos controls about 40% of all e-commerce in the US.

Where and when did it arrive?

Around 200 years ago, the world evolved from an agrarian society to an industrial society. From an economy that relied on people’s ability to produce and regulate crops, moved to an industrial society where many processes, traditionally done by hand, were replaced by machines. Processes were simplified during this industrial revolution. There was a distinct separation between capital and labour. Those owning the machines became disproportionally rich. This was not only the start of income inequality but:

  • Migration of workers to cities and factories resulted in the deterioration of workers quality of life, including crime as developing countries are still experiencing in 2020.
  • Long working hours, with overcrowding and noisy working conditions,
  • Child labour
  • Social tension
  • Repetitive tasks led to stress which led to diseases and violence,
  • Separation of family members when the bread-winner went to find employment in the city,
  • Negative environmental issues like water and air pollution; deforestation, extinction of species, ozone-depleting chemicals, watch the international daily news bulletins for an endless list.

The dehumanized repetitive tasks tend to make people lose their individuality, have limited job satisfaction, and feel alienated. This leads to a search by these affected people, to replace those effects, often found on Facebook, YouTube, pornography and drugs.

With specialization growing each year, people in all industries, commerce and in jobs generally, are merely a cog in a company engine owned by someone that they have never met. These jobs limit their creative expression in the larger project. We have become slaves to a master in the digital industrial, commercial, job market. Even doctors are specialists in various small sectors of the health industry, another example of a cog in a wheel.

Where is the satisfaction, the fulfilment?

It is in the money, the ego, and the ability to buy and consume at a never-ending rate.

To be successful by living within your means and being able to take your family on four weeks expansive holiday and travel to different destinations is satisfying. Having a massive ego is detrimental to that success and will result in:

  • Becoming rude, disrespectful, and condescending,
  • No deep trusting relationships because they are self-absorbed,
  • Under rating the need to gain more knowledge and as a result stagnate,
  • Being blind to their own faults,
  • Never seeking advice because they know it all,
  • Becoming complacent,
  • Blowing their own horn which people dislike,
  • Greed,

 The first head of the three-headed dragon is consumerism.

Consumeristic industrial society is based on “more wealth is better” and “people do not matter”. Unfortunately, only a small percentage of the world population can produce “more”. The majority cannot produce enough, while the smallest minority do not understand enoughness or self-sufficiency and become excessively greedy, which turns into powerful control of people.

Our perception is clouded by the daily news of self-adulation and self-congratulation. Yet, there is cancer-like rampant consumerism on the right one-hand and on the other left-hand, a strong attempt to turn democratic countries into communism. With the pitfalls of consumerism, often people through fake news are convinced that communism is a better choice.

Our consumerism society’s goal is spending – encouraging consumers to spend is the primary policy goal which makes people feel happy for some time. From this point of view, consumerism is seen and believed to be a positive phenomenon that fuels economic growth, while most of the world’s population are barely surviving.

This uncontrollable, economic-industrial philosophy gives power and control to those who strive and succeed in becoming over-the-top rich. This concept keeps most people in the first world in debt as they strive to be seen with more and more, bigger and better for the sake of just having more and more and be seen as having more.

It is insane. This dragon’s head needs to be cut off. How?

What happens when people reach that point where enough is enough for their lifestyle; there is no sign advising us “what now”. This is where the big question hits home, what now, and that mystical question has to ask “do people matter?” or “more for me now” which relates to selfishness like another bigger smarter car – boosting the ego.

If you chose “People Matter”, one of your options is to help everyone else to get to this position of enoughness through using their creative talent; in other words, being selfless. This will naturally evolve spiritual growth in humanity. This is the primary objective of the Phoenix Rising to help humanity coping with disasters on planet Earth.

Conformity is the second head of the dragon.

Conformity is imposed on us through many channels, especially through advertising. Adverts govern our lives and define for us, what a good life is. This is harmful to our psyche and our long-term lives and happiness. There are many reasons but let’s share a few:

  • Manipulative – adverts create desires and want which we did not have before watching the advert. It creates fake desires in us by manipulating us into conformality and thinking we must own whatever it is. Children are not sufficiently mature to suppress the illusionary desire-benefits and are falsely conditioned in their subconscious mind, which changes their normal behaviour forever.
  • Intrusive. Advertising is everywhere we go. It is shouting at us on every street and building and passing vehicles. We watch a movie in a cinema or on TV which we pay a fee to watch, and we are bombarded with sometimes nonsensical adverts. It intrudes into our “own-time” space and does not meet our needs. These adverts and especially subliminal instructions are telling us to conform according to their education. We are not aware of it happening.
  • Brainwashing. Consumerism brainwashes us to think “whatever” products are the only way, that whatever living is the only way, persuade us that we have choices to choose whatever product, but it is taking away our options, the adverts are brainwashing us. This has taught us uncritical thinking and conformity.

This brings us to the dragon’s third head – uncritical thinking.

Surveys show that a 16-year-old in a first-world society will see an average of one advert per waking-minute of their 16-year life, which adds up to about six million adverts. Such unrelenting bombardment is exerting terrible pressure on our young adults. When adverts convince youngsters that eating a specific product will solve a problem and is the remedy to their life’s challenges, there is a start of a severe problem. These products are often high in sugar content which make the food addictive. The eating continues with excuses about why the problem has not been solved. The explosive growth of infomercials is a sign that the culture of consumption is triumphing, and we are becoming more enslaved to the consumerism propaganda. We lose the ability to think critically and make logical choices to improve our intelligence and to question what is controlling our beliefs about everything. Consumerism makes you put on weight. Think about that statement.

If you practice and apply critical thinking, you will discover there are other ways than consumeristic choices. There is the freedom to think, and research for ourselves, the way we want to live our lives. Still, we don’t use that faculty because we fear the outcome, don’t have the courage to take a risk or argue that everybody can’t be wrong.

The planet, with over seven billion inhabitants, is living beyond its means and using up non-renewable resources at an alarming rate. Our consumerism lifestyle is not sustainable. We are raping the soil of all nutrients replacing them with artificial, poisonous chemicals for greed and selfish reasons based on “more is better” and “health does not matter”.

We need the opposite of consumerism. We need to reduce our greedy consumption to a level that is based on “sufficiency is enough” and “People Matter”.

How do we move to a state of consciousness where “People Matter?”

How do we start to change our indoctrination?

  1. Be aware. Become conscious of people and things trying to manipulate you in every magazine, video, smartphone messages shared, social media news or TV advert.
  2. Remove yourself. Remove yourself from the locations and jobs that live off consumerism. There are options. Create questions to ask yourself that will mould your future, into a happy and fulfilled life, living in a society of sufficiency.
  3. Stand back. Stand back from everyday life and think about how you really want to live for your own sanity and that of the planet. Take control, think for yourself and live a fulfilling, sustainable life.

We have the tools and methods to find the everyday things we need like accommodation, clothes, food and a bed for the night. Many other things are more critical to our happiness and fulfilment such as friendships, being authentic, love, creative activities and a sense of sustainable purpose. Keep this in mind when starting a new job or becoming an entrepreneur.

There is an argument that we must leave people to make their own economic choices to maximize their welfare – that is consumerism. There is another argument that we must leave people to make their own financial choices to promote sustainability, and people matter consciousness.

Which argument is your choice?

We have created a three-headed monster: consumerism, conformity, and uncritical thinking.  One value cannot be inherently better than another argument unless a point of value or measurement is brought into the discussion.

We at Phoenix Rising bring in the value of authenticity, morality and people matter which links us to the qualities and virtues associated with Spirituality. With these values, including self-sufficiency and people matter, train and support you online to develop a new enterprise. We will help you to reach and enjoy the level of self-sufficiency. This is where you will be faced with the question “What Now?”. We hope you will choose to help others start their own business and reach their level of self-sufficiency.

Michael Plumstead